Hobbycraft company honoured


Founder Sara Davies and Crafter’s Companion honoured as Santander Small to Medium-Sized Business of the Year

Emerging triumphant against finalists including Coffee Nation, SpiriTel, Abriox, SJD Accountancy, Glencairn Crystal Studios and Make it cheaper, papercrafting market leader Crafter’s Companion was named Santander Small to Medium Sized Enterprise of the Year at the National Business Awards Gala Dinner at the Grosvenor House Hotel, Park Lane, London on 9th November 2010.

Crafter’s Companion was one of 12 finalists selected by the National Business Awards as an outstanding business that has demonstrated exceptional financial returns, strong growth and innovation strategies, and market prominence in its sector over the last year.

“Open to all UK organisations with no more than £25 million turnover in their last financial year, the winner of this Award should set an example to SMEs around the UK who are tasked with driving the economic recovery,” explained Alex Evans, Editorial Director & Head of Judging of the National Business Awards. “Having tripled turnover and quadrupled profit in the last three years, Crafter’s Companion has established a strong market position, grown through innovation and international expansion, and achieved very impressive financial results. Its founder has grown the business through focus, determination and a real understanding of her customer base.”

Championing local industry in the North-East, Crafter’s Companion designs, manufactures and distributes innovative crafting tools in the papercrafting industry for hobbyists who create handcrafted greetings cards. Reaching its customers through direct sales, TV, export and via 500 retail outlets, it is firmly established as one of the top brands to stock within cardmaking outlets. Having substantially grown its direct to TV sales in line with its export, Sales Director and founder Sara Davies now appears on television shopping channels in the UK, the US, Germany and Canada.

Commenting on why Crafter’s Companion was such a strong contender for the Award this year, Davies said: “Our industry is constantly growing, so there is greater competition for the same amount of custom, but we have identified niche areas and developed products to exploit them. By bringing new and exciting products to market, we have managed to stay at the forefront of the industry at a time when many companies have fallen by the wayside. As the company continues to grow, both in terms of employee numbers and new product development, we intend to expand further into the export market and increase our customer base.”


Accepting the Award at a glittering ceremony attended by 1,200 of the UK’s most influential business people, Davies added: “It’s an amazing achievement to win a National Business Award and it recognises all of the hard work and determination of the team of people that have made Crafter’s Companion the success that it is today.”

Judges for this year’s Santander Small to Medium-Sized Enterprise of the Year included Darren Hopper, Head of UK propositions, SME segment at Everything Everywhere; Surinder Arora, Chairman of Arora Holdings Limited; Stuart Hough, Sales Director, SME at British Gas Business; and Steve Pateman, Head of UK Corporate and Commercial Banking.

Commenting on the judges’ decision to give top honours to Crafter’s Companion, Evans added: “The judges felt that Crafters Companion is a company that epitomises the enthusiasm, innovation and enterprise that you would expect from a dynamic SME, and thought it was an exceptional example among some excellent finalists. Supporting local manufacturing while expanding the business internationally, Crafters Companion ticked all the boxes – from a clear vision and inspirational leadership to impressive growth, innovation and engagement. The achievement is all the more remarkable because the founder of the business started it while still at university in 2006.”

Gearbest TS - BT35A08 Bluetooth 3.0 Car Audio Music Receiver with Handsfree Function Mic
TS - BT35A08 Bluetooth 3.0 Car Audio Music Receiver with Handsfree Function Mic only $2.99