Spotify takes on Apple’s iTunes with iPod syncing


Spotify has launched its own music download store and introduced iPod syncing, upping the ante against Apple, its biggest rival.

The digital music service has also opened up its mobile apps to Spotify free users for the first time, in a bid to become the default music player on the move.

The updated app will allow all of its users to synchronise music tracks from their desktop Spotify collection to their iPods, iPhones and Android Phones.

Spotify’s new music store will allow its users to buy songs either individually or bundled together (i.e. a playlist) for a discounted prices. A bundle of 10 tracks costs £7.99, 80p each, and a 100 bundle costs £50. The creation of its own store marks a departure from Spotify’s relationship with 7digital, the music download store half owned by Waterstones, which has until now, powered all track purchases via Spotify.

Daniel Ek, chief executive and founder of Spotify, said: “Our users don’t want to have to switch between music players, but they do want to take their playlists with them wherever they go, on a wider range of devices, more simply and at a price they can afford. Now we’ve made that possible on one of the world’s most popular consumer devices.”

Gustav Söderström, chief product officer at Spotify, added: “Accessing music on your mobile phone is the future, but today that makes up a pretty small percentage of music fans. We want to open up the Spotify experience to as many people as possible, and in a way where they can get exactly the music they want at a great price.”


Up until now only Spotify premium subscribers, those users paying either £4.99 or £9.99 a month, have been able to access their music collection via the app on the move. From today however, all users can download the Spotify mobile iPhone and Android apps to wirelessly sync their MP3 playlists in Spotify from their computer to their phone. Full details of all the changes can be found on the company’s blog.

As of March 2011, the company had one million subscribers and 10 million registered users.

Last month Spotify cut the amount of music its free users can listen to from 20 hours per month to 10 hours, after coming under pressure from record labels.

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