The Voice: a first look

imageThe BBC has released three videos to promote The Voice, its new Saturday night talent show set to launch later this month on BBC One

The BBC has released three preview videos ahead of the launch of its major new talent show at the end of March.

The Voice is already a mega-hit in 30 different countries around the world. The US version is the top-rated show on American TV.

The BBC spent £22 million acquiring British rights from the show’s Dutch creator, John de Mol, whose production company has also been behind shows such as Big Brother and Deal or No Deal.

The show will air on Saturday nights on BBC One, and will be presented by Holly Willoughby and Reggie Yates.

But the focus of the hype is The Voice’s star-studded judging panel: Black Eyed Peas singer, Welsh legend Sir Tom Jones, pop superstar Jessie J and Irish band The Script’s Danny O’Donoghue.

The Voice’s format includes a pared-down focus on the singing voices of the contestants. In the initial audition stages the judges aren’t allowed to see the would-be pop-stars, and have to select them “blind”, on their singing merits alone.

Later on in the three-month series each coach’s contestants will do battle in dueting pairs, before the winners go through to more traditional live shows in which the viewers get to vote for their favourite.

This second video lets the celebrity judges explain the format in their own words:

There has been plenty of buzz surrounding the chemistry between the panel members, who have to compete for the right to coach singers in the event that more than one of them wants them on their team.

The final video released today by the BBC gives a sneak preview of some of the barbs, flattery and grovelling the celebrity judges will employ to makes sure the talent they choose is declared “The Voice”:

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